Call us direct to place built to order rods! - 863-937-3292
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Call us direct to place built to order rods! - 863-937-3292
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  • Big game beware - They have arrived

    Get yours now!

  • The Banshee is here

    Buy now

  • Redefine Power with the Assault Rod Line

    Shop Assault

  • Small Package, Big Power! 60'' Bull Pup!

    Limited Edition: Bull Pup

  • Catch more Bass with the LMG!

    Shop Now!

  • All New Ripped Series Performance Shirt

    Shop Now!

Big game beware - They have arrived

Get yours now!

The Banshee is here

Buy now

Redefine Power with the Assault Rod Line

Shop Assault

Small Package, Big Power! 60'' Bull Pup!

Limited Edition: Bull Pup

Catch more Bass with the LMG!

Shop Now!

All New Ripped Series Performance Shirt

Shop Now!

Featured Rods

Brute Force Tarpon Rod

Brute Force Tarpon Rod

$269.99

Bull Bay Headquarters

611 Schoolhouse Road
Lakeland, Florida 33813

Mon - Fri, 10am - 6pm

Saturday 10am - 3pm

Directions