• The Banshee is here

    Buy now
  • Redefine Power with the Assault Rod Line

    Shop Assault
  • Small Package, Big Power! 60'' Bull Pup!

    Limited Edition: Bull Pup
  • Catch more Bass with the LMG!

    Shop Now!
  • Tackling Tarpon? You need Brute Force!

    See the Brute Force

The Banshee is here

Buy now

Redefine Power with the Assault Rod Line

Shop Assault

Small Package, Big Power! 60'' Bull Pup!

Limited Edition: Bull Pup

Catch more Bass with the LMG!

Shop Now!

Tackling Tarpon? You need Brute Force!

See the Brute Force

Featured Rods

Bull Bay Headquarters

611 Schoolhouse Road
Lakeland, Florida 33813

Mon - Fri, 10am - 6pm

Saturday 10am - 3pm

Directions