• Big game beware - They have arrived

    Get yours now!
  • The Banshee is here

    Buy now
  • Redefine Power with the Assault Rod Line

    Shop Assault
  • Small Package, Big Power! 60'' Bull Pup!

    Limited Edition: Bull Pup
  • Catch more Bass with the LMG!

    Shop Now!
  • All New Ripped Series Performance Shirt

    Shop Now!

Big game beware - They have arrived

Get yours now!

The Banshee is here

Buy now

Redefine Power with the Assault Rod Line

Shop Assault

Small Package, Big Power! 60'' Bull Pup!

Limited Edition: Bull Pup

Catch more Bass with the LMG!

Shop Now!

All New Ripped Series Performance Shirt

Shop Now!

Featured Rods

Bull Bay Headquarters

611 Schoolhouse Road
Lakeland, Florida 33813

Mon - Fri, 10am - 6pm

Saturday 10am - 3pm

Directions